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Murray Valley Pork launches new Apricot and Prune Rolled Loin

Sydney, 03 September 2014 – Murray Valley Pork, the premium brand from Rivalea, Australia’s largest pork producer, today announces the availability of a delicious new product – Apricot and Prune Rolled Loin.

Following thorough product development by Rivalea’s extensive Research and Innovation team, Murray Valley Pork is delighted to introduce the apricot and prune rolled loin.  This sensational new flavour combination adds a great new taste to the family’s meal repertoire as well as taking the stress out of cooking.

“The quick cooking time of 50 minutes makes it the perfect choice for people that need a quick and tasty mid-week meal or a simple but succulent lunchtime bake on the weekend,” says Sean Barrett, Murray Valley Pork Brand Manager.

“We originally came up with the apricot and prune variation for the Christmas period last year, but it was only made available in limited supply. We found there was lots of interest for allergen free stuffings and demand for the product continued well beyond the Christmas timeline so we’re delighted to make this new Murray Valley Pork product available to everyone through their local butcher,” added Sean.

Primed for the start of spring and with an affordable retail price the new apricot and prune rolled loin is available now from butchers across the country. Visit www.murrayvalleypork.com.au to find your local stockist and keep an eye on new product announcements and pork recipes.